Welcome to The Corner Blog

This is where I step out of the day-to-day and share what I see from the corner office, not the content calendar. No trend-chasing. No motivational posters pretending to be strategy.

The Corner Blog is about intentional sharing. Real marketing insight. Clear-eyed business strategy. Leadership decisions that actually hold up when things get messy, people go on leave, or the plan meets reality.

You’ll find perspective here, not hot takes engineered for clicks. These are lessons pulled from real transitions, real teams, and real consequences. The kind of insights leaders usually earn the hard way, preferably before something breaks.

I write about marketing leadership, strategy, and decision-making during moments most companies underestimate: parental and medical leave, leadership gaps, restructures, and growth phases where judgment matters more than speed and calm beats hustle every time.

If you’re a founder, CMO, or senior marketing leader who’s tired of fluffy advice, recycled frameworks, and being told to “just move faster,” you’re in the right place.

Pull up a chair. The view from the corner is clearer, and occasionally a little uncomfortable, in the best possible way.

Katie Chew

Katie Chew is the founder of Cultivate Success Consulting, where she provides interim marketing leadership during parental leave and critical team transitions. She is the creator of the CONTINUITY Method™, a 6-step framework that helps marketing teams maintain momentum, protect team capacity, and retain top talent during periods of change. With experience leading marketing teams at high-growth and global organizations, Katie brings structure, clarity, and stability to moments when teams are most at risk.

https://www.katiechew.com/
Previous
Previous

5 Steps Small Employers Can Take to Keep Shift Workers from Quitting When Childcare Falls Apart