Fractional Marketing Support for Parental and Medical Leave

Protect marketing continuity, retain key talent, and avoid the cost of disruption, rehiring, or lost momentum during leave.

  • 25 years

    Marketing & Sales Leadership

  • 16 major transitions

    Launches, restructures, and leadership handoffs

  • 10%+ YoY growth

    Revenue accountability as a sales leader

  • 3-15 person teams

    Led across B2B and B2C environments

  • Fortune 100

    Marketing leadership experience

Hi, I’m Katie.

I step into marketing leadership when life pulls a trusted leader away and the business cannot afford for their momentum to stall.

For more than 20 years, I’ve carried strategy, relationships, and teams through parental leave and critical absences, the moments where momentum quietly erodes if no one senior is holding the line.

I’m not extra help.
I’m executive coverage with judgment, context, and accountability.

This Work is Personal

I’ve lived these transitions and led others through them. I know how much hinges on what happens while someone is out and how hard it is to undo the damage when it’s handled poorly.

Here’s what I know to be true:

Companies that get this right keep their best people, protect performance, and come back stronger.
Companies that don’t spend months cleaning it up.

I help leaders maintain clarity, stability, and trust through high-stakes transitions so nothing slips and no one loses ground.

You don’t need me often.
You need me when it matters most.

3 Ways I Can Help

Parental leave transitions are emotional and operational. My process balances both.

  • Parental Leave Planning Checklist

    Download the FREE checklist I use with clients to plan leave transitions that protect revenue and team continuity.

  • I am ready to hire a Fractional CMO Support

    I step into the leadership seat temporarily — running strategy, leading check-ins, and managing campaigns so nothing slips.

  • I'm not sure, Book a Call

    You know support is needed. Let’s have a short call to clarify where you are and what will help most.

WHY IT MATTERS

97.5% of working mothers say they would stay longer at a company that truly supports working mothers

Source: Future of Working Motherhood 2026 Report

Parental and medical leave expose gaps most marketing organizations don’t see until it’s too late: unclear ownership, stalled decision-making, burned-out teams, and returning leaders forced to clean up avoidable messes.

I built a system to prevent that.

  • Created a marketing continuity framework specifically for parental and medical leave.

  • Designed coverage plans for teams ranging from lean to complex organizations.

  • Coverage model addresses strategy, execution, and people leadership.

  • Developed to protect performance during leave and accelerate re-entry.

This isn’t interim help. It’s executive-level continuity.

Leave shouldn’t cost people their careers or companies their momentum.

I’ve seen what happens when leave is treated like a temporary inconvenience instead of an operational reality.

Work piles up. Decisions stall. Teams drift. Returning leaders are handed chaos and expected to recover quiety.

That’s not sustainable for people or performance.

52% of parental leaves result in team burnout, often causing stalled projects or missed goals

Source: Parentaly Study